Start-Ups for Smarties: Education and Service
The Georgia BioBusiness Center offers education and service activities to support University of Georgia researchers who are interested in commercializing their academic research through a start-up formation. Although strong technology and intellectual property often form the foundation of profitable companies, commercial success cannot be realized without equally strong business strategies. There are many legal, financial and organizational issues that each new start-up must consider during its formation, and the Georgia BioBusiness Center offers guidance for UGA entrepreneurs through the Start-Ups for Smarties program.
Quarterly "Start-Ups" Seminars
The Georgia BioBusiness Center promotes biotechnology entrepreneurial ventures by connecting ideas, technology and people through the Start-Ups for Smarties seminar series. The seminars and workshops provide a forum for experienced entrepreneurs, scientists, investors and service providers to exchange insights about how to create and cultivate new high-tech ventures. The seminars provide excellent opportunities for networking and learning about timely business issues and alternative funding sources.
Start-Ups for Smarties: A Primer for the UGA Investigator on Forming a New Company Based on Your Research Discovery
Why would I want to start a company?
Despite many popular beliefs, the most successful entrepreneurs are obsessed with opportunity rather than money, image, or appearances. This is particularly true for academic entrepreneurs who are typically motivated by the science that underlies their commercial ventures rather than the business aspects. While an increase in compensation and prestige may follow success for some entrepreneurs, it rarely is the source and driver for new ventures and even more rarely is it the key ingredient for success.
Academic entrepreneurs are motivated by a wide variety of goals and expectations, and there is no single correct reason for wanting to start your own company.
Reasons often cited by academic entrepreneurs for wanting to start their own venture include:
Maximum Impact. Successful academic entrepreneurs can often see the value of their own innovations more clearly than outsiders, and are inspired to start their own company in order to get "it" right. Existing companies may not have the vision to see the full potential of an early stage technology and may wish to pursue commercial paths that deviate from the inventor's initial vision, or outside companies may choose not to license the technology at all. By launching a start-up company to pursue the commercialization of an invention, a scientist can often maximize the impact that that invention can have.
Market Demand. Scientists are often the first to recognize the market demand for their discoveries. If you are being approached by people asking, "how can I get one of those things?", a significant market demand may exist for your product or technology. Where there is demand, there is opportunity.
Maximal Impact. The publication of peer-reviewed manuscripts is the general currency of academic achievement. However, journal articles reach a relatively limited audience, and a commercial venture may be the most effective way for a scientists work to achieve maximal direct impact.
Sideline Opportunity. If a small niche market exists for an innovative product or technology, it may be effectively leveraged as a supplement to a researcher’s academic salary and research.
Georgia BioBusiness Center Brown Bag Lunch Speaker Series
Tuesday, August 4 at noon
The Only Two Words That Matter in Marketing
Jeff Snowden, Founding Partner, Snowden Tatarski
Riverbend South Main Conference Room
Bring a bagged lunch, beverage and dessert provided
Space is limited!
RSVP: Stefan Schulze, sschulze@uga.edu, 706/542-7065